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--- handbooks:program_leaders_handbook [2020/06/16 16:10] – [Academic Services Resources] Sandy Mondragon
+++ handbooks:program_leaders_handbook [2020/07/27 22:28] – [Marketing Duties] Matt Mitchell
@@ Line 156: / Line 156: @@
 ===== Marketing Duties =====
-Collaborate as needed as a program liaison on:
+SEHD’s marketing team is responsible for collaborating with SEHD faculty, staff, students and alumni as well as University Communications, CU Online and the CU Foundation to advance SEHD’s image and standing among wide-ranging target audiences. Julia Cummings is the marketing director. Serwaa Adu-Tutu is the marketing coordinator. Please reach out to the team if you have a marketing need or question at [[Julia.Cummings@ucdenver.edu|]] / 303-315-6339 or [[Adwoa.Adu-Tutu@ucdenver.edu|]]. We create and help support:
-  * Planning for marketing new and current offerings within your program
+  * Marketing plans and strategy
-  * Providing input/suggestions for advertising and promotional materials
+  * Advertising
-  * Providing input/suggestions for SEHD website copy as it relates to your program
+  * Branding
-  * Providing input/suggestions and encouraging student to participate in social media initiatives for your program
+  * Copyedits
-  * Providing input/suggestions for written stories relating to your program which may appear online or in publications
+  * Electronic communications
-  * Interfacing with the marketing director on marketing program events (i.e. alumni events, panel discussions, etc.)
+  * Event websites and RSVPs
-  * Meeting with the marketing director to discuss PR (media relations) ideas/priorities for your department. Have a great story to share with the local, national or international press about CU Denver, research in your department, an amazing student, a unique class or a new program initiative. Let the SEHD marketing director know about it. These ideas and pitches will go through SEHD’s marketing director and then, potentially, through the media team for the university. Has someone in your department been approached by the media about CU Denver? We can help.
+  * Graphic design
-  * Trying to make sure your program handouts/flyers are brand compliant and approved through the proper channels. Have a question about university branding and logos? Need a flyer or information sheet created for a program initiative? The marketing dept. is the official source of the content.
+  * Photography
+  * Press releases and PR (media inquiries and pitches)
+  * Print materials (information sheets, flyers, SEHD publications)
+  * Publications
+  * Purchasing of promotional items
+  * Social media
+  * Story ideas and writing of stories for Edge magazine, CU Denver News, CU Connections
+  * Videos
+  * Website content (Please email [[SEHDHelp@ucdenver.edu|]] with your web needs/suggestions. SEHD’s tech team will involve marketing as needed for the drafting of web copy, approvals, coordination with academic services, copyedits, etc.)
-Please contact [[JULIA.CUMMINGS@UCDENVER.EDU|Julia Cummings]], Marketing Director, with ideas, questions, or concerns.
 ===== Technology Related Duties =====